Cringely on why Click Fraud is a minor issue
Although he doesn't come right out and say it, I will.
Assuming his thesis is right that Ad Agencies engaged in a form of fraud anyway, some, maybe a large amount of clickfraud will be tolerated.
Piece on the end of print publishing
Reference to the 75% ration has to do with USPS rules on 2nd class postal rates.
PBS | I, Cringely . December 29, 2005 - Stop the Presses!:
"Ad agencies 12 to 13 years ago didn't want to know whether or not their ads had actually been read, they told us. This was simply because if an advertiser discovered that few, if any, people were actually reading their modem ad on page 113, they might just pull the ad and save their money. The entire ability to sell an ad-edit ratio of 75 percent was based on this deliberate ignorance. Ad agencies and publications alike knew that many -- even most -- advertising dollars were simply wasted, but it wasn't in their interest to admit that, so they didn't."
Assuming his thesis is right that Ad Agencies engaged in a form of fraud anyway, some, maybe a large amount of clickfraud will be tolerated.
Piece on the end of print publishing
Reference to the 75% ration has to do with USPS rules on 2nd class postal rates.
PBS | I, Cringely . December 29, 2005 - Stop the Presses!:
"Ad agencies 12 to 13 years ago didn't want to know whether or not their ads had actually been read, they told us. This was simply because if an advertiser discovered that few, if any, people were actually reading their modem ad on page 113, they might just pull the ad and save their money. The entire ability to sell an ad-edit ratio of 75 percent was based on this deliberate ignorance. Ad agencies and publications alike knew that many -- even most -- advertising dollars were simply wasted, but it wasn't in their interest to admit that, so they didn't."
posted by JTH at 12:51 PM
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