More Cringely speculation
More speculation but the quote below is the crux of the issue: GRANULARITY.
PBS | I, Cringely . January 5, 2006 - A Commercial Runs Through It:
"Google is an advertising company. Their edge is granularity. No one uses Google AdWords to push toilet paper because everybody uses TP. But if you want to sell custom Warlock capes or hand-machined shifters for discontinued Studebakers, Google can charge advertisers a huge premium (per prospect) because these customers are too expensive to find any other way."
PBS | I, Cringely . January 5, 2006 - A Commercial Runs Through It:
"Google is an advertising company. Their edge is granularity. No one uses Google AdWords to push toilet paper because everybody uses TP. But if you want to sell custom Warlock capes or hand-machined shifters for discontinued Studebakers, Google can charge advertisers a huge premium (per prospect) because these customers are too expensive to find any other way."
posted by JTH at 10:06 AM
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