Comments on Ad shifts ...

From Jim Louderback of PCMag.com

"...interesting set of forecasts laid out the other night by Mark Anderson, publisher of the Strategic News Service newsletter. Mark's audience includes a wide range of the most influential venture capitalists, investors, and CEOs in the tech space, and I find his insights to be mostly on target."


Column from PC Magazine: Industry Expert's Predictions for 2006:

" 2. 'Online ad flows jump 40 to 50 percent as advertisers flee TV and print, for the Web.' Anderson sees new networks of bloggers aggregating together, similar to what Jason Calacanis did with Weblogs Inc. He also predicts a shakeout in advertising, with a 'new generation of young shops taking the lead.'

My take: We're seeing this already. Many magazines have already evolved, newspapers are in trouble, and TV is next. I believe that in 2006 this flow will hit broadcast and cable TV most heavily: This will be the first year that the 'upfront,' where ads are presold into the fall TV season, will generate less money than in the year before."

Guess who is right in the middle ... Google