Google on MadAve
More on Google Taking on the whole world (of Advertising)
Big Note : Google ain't MuSoft ... they adapt much more quickly.
Google Casts Its Eye Past the Web - Jan. 11, 2006:
"The Google the world knows best occupies a spacious corporate campus in Mountain View, Calif., complete with a volleyball court and plenty of lava lamps. What's less well known is that the search giant also maintains an East Coast stronghold. In a gleaming high-rise in Midtown Manhattan, steps from Madison Avenue, Google has quietly built a 550-person outpost that is already outgrowing its own lava-lamp-decorated space. To get to the massage room or the refrigerator with 20 types of free soft drinks--Mocha Frappuccino, anyone?--you have to weave your way through hundreds of cubicles where eager young reps work the phones. What are they up to?"
Then we have this guy who likely fails to see the tsunami coming.
Not everyone in the ad world is concerned about Google's thrust into agency work. Rishad Tobaccowala, a top strategist at Starcom Mediavest, a media planning and buying firm that purchases $35 billion worth of advertising each year for clients, finds the Google Print program for magazines amateurish and says his clients consider the concept "ridiculous." He pooh-poohs the Google threat. In fact, he thinks the search giant is overreaching. "It wasn't until ten years after Microsoft went public that it was seen as a threat by a lot of its partners," says Tobaccowala. "It's taken Google less than a year." But bet against it at your own peril. As that ad industry CEO cautions, "I would not be complacent. It's dangerous to say Google will never take us all over."
Big Note : Google ain't MuSoft ... they adapt much more quickly.
Google Casts Its Eye Past the Web - Jan. 11, 2006:
"The Google the world knows best occupies a spacious corporate campus in Mountain View, Calif., complete with a volleyball court and plenty of lava lamps. What's less well known is that the search giant also maintains an East Coast stronghold. In a gleaming high-rise in Midtown Manhattan, steps from Madison Avenue, Google has quietly built a 550-person outpost that is already outgrowing its own lava-lamp-decorated space. To get to the massage room or the refrigerator with 20 types of free soft drinks--Mocha Frappuccino, anyone?--you have to weave your way through hundreds of cubicles where eager young reps work the phones. What are they up to?"
Then we have this guy who likely fails to see the tsunami coming.
Not everyone in the ad world is concerned about Google's thrust into agency work. Rishad Tobaccowala, a top strategist at Starcom Mediavest, a media planning and buying firm that purchases $35 billion worth of advertising each year for clients, finds the Google Print program for magazines amateurish and says his clients consider the concept "ridiculous." He pooh-poohs the Google threat. In fact, he thinks the search giant is overreaching. "It wasn't until ten years after Microsoft went public that it was seen as a threat by a lot of its partners," says Tobaccowala. "It's taken Google less than a year." But bet against it at your own peril. As that ad industry CEO cautions, "I would not be complacent. It's dangerous to say Google will never take us all over."
posted by JTH at 11:39 AM
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